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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, December 09, 2010

Booklets - Print, Digital, or Both?

In grocery stores it's been a long-standing question of whether you prefer to have your purchases put into paper bags or plastic bags. Now the rage has become bringing your own re-usable bags to use instead.

The question in the tips booklet world these days has increasingly become print or digital. The answer is BOTH.

There are distinct applications for giving away and/or selling both the printed booklet and the downloadable PDF and other electronic versions. Yes, the online world is ever expanding as are electronic readers being invented and sold. The more that happens, the printed version becomes a larger point of distinction with the expansion of the digital versions.

The digital version is what you've got as soon as the graphic designer does the professional layout and gives you the PDF output. The print version comes from that. That makes two products for you.

Until next time,
Paulette - reminding you of some of the many choices you have to distribute your knowledge to those who want it


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