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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, December 07, 2010

Booklets - Questions or Statements

When you open a tips booklet about a topic that is new to you, do you find it more helpful to see a series of questions about the topic or, instead, lots of direct suggestions on things to do in a previously unknown realm?

A combination of suggestions and questions can be helpful if you feel questions are a necessary part of the publication at all. A publication that is only questions leaves the reader pondering rather than doing.

Here is an example of a combination:

Write a tips booklet that can be used as a marketing tool for your business and a new source of income. The booklet represents your expertise and increases your credibility and your bottom line. What is the first topic for your first tips booklet?

That's a stronger way to give information and prompt the reader/listener to take action than only presenting the question by itself. What do you need to do to strengthen your information products so they best serve your audience?

Until next time,
Paulette - who respects and appreciates the value of questions and loves to mix it all up whenever appropriate


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