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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, March 14, 2006

Email Marketing for Your Booklet

Are you doing or thinking of doing any kind of email marketing campaign for your booklets? I saw two articles today in the Internet Retailer ezine that addresses some interesting information for you to ponder to increase your results. Click on the titles below to see the complete articles.

Bigger isn’t always better in e-mail marketing, a new study reports A 2005 study by ExactTarget reports that e-mail lists with 100,000 or more names experienced an average open rate of 18.2% and click-though of 3.6%, while those of 101-1000 names had an open rate of 42.1% and click-through rate of 6.8%.

Fridays lead in e-mail open rates, ExactTarget study reports The average open rates for e-mail messages sent on Friday was 39.6%, a tad higher than No. 2 Thursday. Sundays experienced the highest click-through rates.

Until next time,


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