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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, March 08, 2007

Booklets and Advertising

As yesterday's blog entry mentioned, the earliest marketing efforts for the booklet, "110 Ideas for Organizing Your Business Life," upon which an entire business was built over the past 16 years, started with publicity excerpts. The first 50,000 copies were sold one at a time through publicity excerpts. That happened by sending a booklet and a cover letter to hundreds of magazine editors, inviting them to excerpt from the booklet into an article they would write for their magazine, provided they put the complete ordering information for readers to get their own booklet. Tedious yet effective. Because of that and how the marketing activities unfolded since then , it's been the mantra to honestly say "over a million copies sold without ever spending a penny on advertising." It remains true today.

I recently saw a comment in an article by a local colleague, Henry DeVries of http://newclientmarketing.com/ that perfectly framed for me the concept of advertising (paying money in exchange for space to promote something). It was this: "Advertising – Isn’t it ironic that none of the great advertising agencies built their clientele by advertising?"

Henry spent many years in the advertising industry, so he knows whereof he speaks. And that's good enough for me! I'll stick with publicity and direct sales, thank you.

By the way, Henry is presenting a workshop in southern California that may be of interest to you.

Learn Trade Secrets of Turning Your Expertise

Into Great Business Leads

“How To Win Clients Through Speeches and Seminars”

An All-Day Workshop for Professionals, Consultants and Small Business Owners

Friday, March 30, 2007

Irvine, CA 92612 (near John Wayne Airport)

See his website for more info and to register

Until next time,
Paulette - spending time and money wisely for the best ROI



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