.comment-link {margin-left:.6em;}

Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Wednesday, March 07, 2007

Booklets and O, The Oprah Magazine

You may know that my earliest booklet marketing (and sales!) were through publicity excerpts in magazines. That's why I just had to bring you the following excellent article that was in this week's ezine from Joan Stewart of www.PublicityHound.com
==================

Good news for the gazillion Publicity Hounds who want to get into
O, The Oprah Magazine.

It clinched the top spot on Adweek's Hot List of magazines,
published yesterday. The list honors magazines with a track
record of advertising and circulation growth.

Overall, O's circulation was flat, but the fact that it's as big
as it is and still managed to grow nearly 10 percent in ad pages
in a very competitive category was the reason for the honor.

Oprah's magazine dethroned "People" magazine, last year's Hot
List champ, which this year didn't even make it into the top 10.
This year, "Real Simple" was ranked Number 2. "Us Weekly" held
steady in the Number 3 spot.

More, the magazine for middle-aged women, ranked fourth.

Condé Nast dominated the middle of the order, placing Teen Vogue,
Glamour, Allure and Wired in Numbers 5 through 8.

So what does all of this mean to Publicity Hounds?

Lots of ads usually translate into a bigger magazine with more
room for editorial copy. And bigger magazines mean more
opportunities for pitching.

Successful pitching, on the other hand, requires an intimate
knowledge of the kind of editorial content the magazine wants.
You also must be patient, persistent and have story ideas that
are customized for a particular magazine.

Susan Harrow's ebook "Get into O, the Oprah Magazine" offers in-
depth case studies of publicists who have gotten their clients
into the popular publication.

One of the secrets, Susan says, is that you must be willing to
wait up to two years before the editors review your pitch and say
yes. If you're willing to stay the course and keep in touch with
the magazine, you'll have a big advantage over most other people
who give up after two or three months.

The payoff can be huge.

Denise Loren, whose company makes DVDs for dogs and was featured
in O Magazine, got her products into more than 100 retail outlets
after the article appeared.

Even nonprofits can reap the benefits. Genevieve Piturro, who
founded the pajama project, a charity to give new PJs to poor
kids, went from five chapters to 30 and growing. She got 9,000
new PJs donated and a donation of $5,000 after appearing in O.

Read more about what you'll learn in Susan's ebook at
http://snipurl.com/1cas5

==============

Until next time,
Paulette - remembering from where she came
http://www.tipsbooklets.com

Labels:

0 Comments:

Post a Comment

<< Home