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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, November 11, 2008

Too Much is Too Much

What do business marketing and food have in common? Probably lots of things. The first that comes to mind is that too much of either can really leave a person feeling crummy and not enjoying the experience they otherwise enjoy a lot.

Balance, it's all about balance. Food is good (or at least I think so), until too much has been consumed in too short a time. Marketing and publicity and promotion are good (or at least I think so) until the scale gets tipped too far and it becomes a grind rather than a fun creative journey.

That also brings this to booklets. (c'mon, you didn't really think there would be no tie-in, did you?). If you've been following this blog and the tips booklets work for any period of time, you know that less is more. Have small bites of information, packaged in a small booklet (16-pages-ish) so your readers can digest the information without feeling awful, overloaded, overwhelmed, or like it was too much.

Like you (and me) with the business marketing and food, you'll have your clients wanting to come back for more, because they feel great and it all tasted good!

Until next time,
Paulette - keeping today's blog entry easy to digest
www.PublishingProsperity.com (did you join yet?)

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