What Assuming Gets You

It's fascinating to see the results that happen from assuming something in business. Think about these possibilities, and how they have turned out for you.

• A particular market is who wants a particular tips booklet topic.
• A certain price is the ideal price for a booklet.
• You believe the best time to reach a decision maker is ...
• It's necessary to have a whole product line to sell any booklets at all.
  
• There are credibility requirements for an author to sell a particular booklet

And on and on. Quite simply, whatever you believe, you are very likely to be right. :-) Consider what happens when you approach any of the above beliefs with an open mind, or at least an awareness that you may have made a limiting assumption. You will probably experience something other than what you thought was going to happen, and collect evidence to the contrary from where you started.

Until next time,
Paulette - with note to self about assumptions
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