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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Tuesday, November 18, 2008

Write to Answer a Question

Over the weekend, a VP from ClickBank.com presented a highly informative seminar for a group in which I'm involved locally, the Publishers and Writers of San Diego. Among the many interesting things he said, one of them jumped out at me. Among the best-selling digital products sold through ClickBank.com are those that answer a question. The more I thought about it, the more it made sense. It often starts with a Google search that leads someone to a product available through ClickBank. Apparently one of their best sellers is a ebook about how to attract more hummingbirds to a garden. That starts with a Google search of "how do I attract more hummingbirds to my garden?"

Think about the problem that your booklet solves. The key words of the Google search will lead your client to your booklet, whether it is sold through your website, tipsbooklets.com website, ClickBank.com or anyplace else!

Until next time,
Paulette - rethinking some positioning of some current products

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