Be Part of the Solution

A professional association's ezine arrived the other day and proceeded to start the issue with how their membership was declining because of the economy, and how they would have to pull back with this, that, and the other, and yadda, yadda, yadda, as Seinfeld so wisely added to the American English language several years back.

Geeeee, where do I sign up?? Is this an organization I want to support or be anywhere near? Uh, nope, don't think so. Yes, I understand that there's all kinds of associations and companies who are having quite a go of it right now, needing to find other ways of operating than what worked before. And some are in the extreme, after the handiwork of a New York market manager whose name not be repeated here.

What good comes of solely focusing on the gloom and doom that a number of people are facing? (Not hardly everyone at that, I might add.) Where's the solution? What will turn things around for you and for others in your life? I once recall hearing that "if money can fix it, it's not a problem." Yeah, I think that pretty much says it, don't you?

What do you have that can bring a positive solution to companies and associations in the world, that is a positive solution for your own company? You've got something, I'm sure of it. In fact, you have multples of something. Pick one thing. It may be a new booklet content, a new market for information products you already have, a new price structure, bundling or unbundling what you've got.

Please, add to the solution, no matter what size or shape or duration your current contribution to the positive is. I am so excited by all the good stuff that's coming up in 2009 I can hardly stand it!! What about you? What have you got to add to the good stuff? Let the followers of this blog know in the comment section below, or Tweet me on Twitter.

Until next time,
Paulette - revvin' up for the new year now

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