Tips Booklets and Television Commercials

Have you ever wondered about the purpose of immediately repeating a television commercial? And besides, what the heck does this have to do with tips booklets anyway? No, I'm not suggesting you advertise your tips booklets through television commercials. The point here is about repetition.

You (and I) don't hear all/any of the details the first time a commercial plays. It doesn't sink in the first time. Same thing with presenting your information only once, in one format. Your client doesn't absorb everything the first time they are exposed to it. More often than not, they also don't buy the first time you present the product to them.

There are many ways to repeat the content, as well as the request to purchase from you. You can do it in different formats, for instance. Record the tips booklet contents into an audio product. Yes, the exact same information you provide in written format. It increases the usefulness of your information and increases the odds of it being remembered.

Next time you notice a television commercial immediately repeated, notice how many details you picked up the second time, even if you were annoyed by the repetition!

Until next time,
Paulette - who sometimes needs a dozen exposures before it sinks in

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