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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Thursday, March 23, 2006

Articles and Interviews Make Sales and Reconnect Friends

Last week I got notice of a new subscriber to my ezine whose name looked familiar. It was the name of someone I knew about 20 years ago when I lived in metro New York. The name was not so unique, so it was possible it could have been someone different. I sent an email, asking if it was the same person, and, to my delight, it was.

We quickly went from email communication to the telephone in short order, picking up with the next syllable after not having spoken in at least a dozen years. We chatted for easily an hour. We had gone different directions in our lives and, in the process, had merely lost track of each other. Each of us has a different business now and each of us is living in a different part of the country from where we were when we knew each other.

I then asked how she found me. And here comes the power of marketing. She was about to do some promotion of her business and landed at the site of our good pal Joan Stewart at http://www.publicityhound.com . She began reading an article on Joan's site that talked about information products and Paulette Ensign at www.tipsbooklets.com , and the rest, as they say, is history.

However, the story doesn't end there. After my long-lost friend and I ended our phone conversation, she went to my site and ordered my home study kit, How to Promote Your Business with Booklets. I had no idea she was going to do this. Our lengthy phone conversation was much more of a catch-up about life, liberty, and the pursuit of happiness. At no time did either of us say anything remotely mistakeable for a sales pitch for the products or services of either of our companies.

Although we now live on opposite sides of the country, there is a renewed close connection just a little further along in the journey of life. And the sale was a bonus. It proves ya just never know what gifts publicity will bring.

Until next time,


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