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Booklet Tips From Paulette

Writing, producing, and promoting tips booklets for marketing, motivating, and making money.

Friday, December 28, 2007

One, Many, Both

You've read other posts on this blog about everything is in units of "one," even when you're multitasking. With much anticipation of the new year comes expectation of "more," "better," and "different" in so many parts of life. A desire to develop lots of new things and go in lots of new directions at once can be enticing.

My suggestion: think of one new (or modified) information product or service you want to introduce during the first quarter of 2008 and think of one new market you want to approach with your booklet or other information product or service during the first quarter of 2008. Yes, having a grand master plan is a roadmap that comforts many people. What I've found to be true is, like so much else, it's all about "one". Do that "one" and notice where it leads you. It may be an expansion of more of what that "one" is about or it could take you off on a different tangent that is also more and better.

Stay with the new "one" long enough to determine if it needs adjustment, is simply a mismatch for you, or is aligned with what, where, and how to move forward with it. One booklet can turn into many sales. One product can become many products. Each happens one at a time.

Until next time,
Paulette - encouraging one-ness for the New Year

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