Paper or Pixels?

"Paper or plastic" is a common question posed at the check out stand at many grocery stores. You are asked for your preference of containers to carry out your purchases, even in these times of bringing our own re-useable bags to the store.

There are numerous elements in that exchange that are relevant when it comes to tips booklets and your sales.

When was the last time you asked your buyers (whether single copy or large quantity buyers or even the media) if they wanted the paper or the pixel (PDF) version of your product? People typically have a preference, and sometimes for reasons you might not imagine. Here are just a few things that influence a choice of paper over pixels or pixels over paper:

• immediacy of delivery
• cost
• conservation
• focus on content more than container or other way around

The key thing here is to ask what someone wants. If it turns out more of your people want pixels rather than paper, you directly benefit in both time and money. It costs you less of each to take the buying conversation to the next level. And as for the folks who bring their own bag to the store, well, the parallel to that with booklets turns out to be the licensing deals, where the buyer gets permission from you to do the production themselves.

Until next time,
Paulette - delighted by how pixels are increasingly being chosen, yet paper still matters

www.tipsbooklets.com
www.CollectionOfExperts.com
www.PublishingProsperity.com
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San Diego Publishing Event

You may know I am a board member of the Publishers and Writers of San Diego. The group includes a range of authors, publishers, and support services to the publishing industry. We are producing a special event in a couple weeks that may be of interest to you if you publish books (as well as booklets).

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Get Your Book into Barnes & Noble and Get Reviews for Big Sales — An Exclusive Seminar

ENCINITAS, CA (about 30 minutes north of downtown San Diego) —
Publishers & Writers of San Diego (PWSD) will hold a unique seminar on Saturday, April 12 from 9:00 am to 12:00 noon at the new Encinitas Community Library, 540 Cornish Drive. "Get Your Book into Barnes & Noble and Get Reviews for Big Sales" will be presented by Larry Cox, book reviewer and syndicated columnist for King Features, and Marcella Smith, Director of Small Press and Vendor Relations for Barnes & Noble.

Smith will offer an exclusive insider's perspective on the bookstore business, discussing placing and selling books in Barnes & Noble stores and online, the trends in bookselling, and what drives successful store promotions.

Cox will teach how to have the best chance of getting a reviewer’s attention, reveal the step-by-step process of how a reviewer chooses which books to review, and discuss ways to leverage reviews for marketing impact. Anyone interested or involved in writing, publishing, or anything related to books is encouraged to attend this one-time-only seminar.Space is limited, so get details and make reservations now at www.PublishersWriters.org.

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Until next time,
Paulette - bringing you all kinds of goodies
www.tipsbooklets.com

Electronic Incentives to Buy

This article presents a good perspective on selling your electronic versions of your booklet and other electronic information products to your clients to help them sell more of their own product.

http://www.ecommerce-guide.com/solutions/advertising/article.php/3659306

Until next time,
Paulette - enjoying the confirmation of other people's opinions
www.tipsbooklets.com