Licensing Your Booklet and Other Info Products

Want to "rent" your booklet content out, with your client doing the work and paying you for it? Then you'll definitely want to attend this week's special teleclass session I'm presenting on the telephone.

Thursday, August 6, 7:00 pm Eastern

License Your Info Products and Contents to Websites,Companies, and Publications

Paulette Ensign - lecture with Q & A presented as part of www.PublishingProsperity.com

Granting specific rights to use your content or produce your information product is among the least-tapped revenue sources and ways to extend your message within and beyond your country, at 100% profit.

Learn to leverage the material you've already developed by "renting" it out.

Give your client specifically defined non-exclusive rights to:

• produce your information in the format you've developed it
• use it in English and/or other languages
• benefit from downloadable versions
• re-purpose parts or all of your content in literally endless ways

Discover how you can create it once and make money over and over with your client doing all the work!

Session registration includes mp3 audio recording and PDF text transcript.

Details and Registration

Tips Booklets - Who Turned Up the Volume?

The past two weekends have been unusual. It's been a lot of sensory overload, with tons and tons of ideas. Ok, so it's not possible to truly weigh ideas. That wasn't meant to be literal. Anyway, two weekends of multi-day events about marketing, attended as a student. The good news is the dozens and dozens of new connections (both nationally and internationally, by the way) and ways of looking at what can be done. Lots of "what," with some "how" thrown in.

Yes, I know I shared with you last week about the first of these two weekends. Read on to get the full dosage, though.

It's important to shake things up once in awhile, especially these days. One of several themes going on at these events was the importance, the requirement, of doing things differently than we've done before. It can take a lot to look objectively at what you (and I) do and have done for a long time. After all, I do booklets. That's what I do. Yeah, that's swell. And what ELSE do I do?

Years ago while doing my undergrad degree as a classical musician, the president of the college said "you go to a concert to hear two things -- what you like, and what you don't like." Same reason to get out of the office to events like these two. It's a golden opportunity to see some new ways to do things that I would like, and a great chance to see things I don't like.

I found contacts to explore doing international licensing of my booklet, and maybe act as an agent for some other booklets in that same vein. Another person asked if I was interested in customizing my home study course for two particular industries, in substantial quantity. Uh, hell yes! By the way, I had been all too close to that one for way too long to even see that possibility.

Then the Internet. Some of what was discussed has zero appeal to how I'm constructed and what appeals to me. Oher ideas were ones bearing more investigation because they initially resonated. There were speakers who were more and less appealing in what they offered and how they offered it. I went to one of the events because I wanted to meet some of the speakers whose names had been familiar for many years yet we'd never shaken hands.

If you're wondering whether I've decompressed from all of this yet, it's a resounding NO. Bits and pieces are getting done while savoring several of the ideas I want to implement sooner rather than later.

In a few weeks, I'll be in NYC for the week, presenting some workshops this time. You better believe you'll learn a whole lot more than the last time you were at one of my sessions! Here's the link to sign up today for the NYC workshop. You'll definitely want to be there.

http://www.tipsbooklets.com/nyc2009.htm

Next time you've run out of ideas or into a wall, go to a workshop. Meet some people. Get some new ideas. Then you can figure out what to do first!

Until next time,
Paulette - happy to have gone

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklets Worldwide

Do you view your booklet, business, and life as something that happens within a small range of zip codes or postal codes? It's almost impossible for that to be the case these days, whether you ever come out from behind your computer keyboard or not.

1994 was when I first got online. Within 3 days, a post on a forum jumped out from a guy in Italy. Several thousand dollars got wired directly to my checking account 18 months later to license my booklet into the Italian language. This past December, and again this past weekend, I met two different people from Italy at live workshop events I attended. Because the Italian language license had long expired, I was able to revisit the possibility of issuing another Italian license for that booklet. I have yet to visit Italy, though there are now some people to see when I do. My booklet, however, will be visiting Italy.

The same happened with a Dutch language license of the same booklet. A few years ago someone in Holland heard an archived audio file of an online radio interview I did. The Dutch person emailed to inquire about licensing the booklet into the Dutch language. This past weekend there was a different person from Holland attending the live workshop I attended, allowing us to discuss the possibility of a new Dutch language license for the booklet. While I've had the pleasure of visiting Holland once a couple years ago on vacation, these deals happened or may happen without ever getting on an airplane.

Someone was at the workshop this weekend from Singapore. I was able to make an introduction for that person to a client of mine who also lives in Singapore.

Think beyond, no matter where you are in your process. There's always more -- ALWAYS.

Until next time,
Paulette - open to possibilities worldwide

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Booklets - Small Size, Huge Impact on Business

Many people have some level of interest in booklets. The interest level goes from ambivalence to over-the-top enthusiasm, and everything in between. The part that is often overlooked is the direct impact the booklets have on your business and on your clients' business. You'll be seeing more emphasis on this in weeks to come because that's really what this booklet phenom is all about and it's time to reinforce that.

So, for your business, the impact on your bottom line is both direct and indirect. Here's a few thoughts to jog your imagination some.

Direct

• Sell booklets, one at a time, to people who hear you speak or want to know more about your business.
• Sell booklets, many at a time, to companies who want to use them to promote their business.
• Sell booklets, many at a time, to associations who want to use them as a member benefit or as an income generation for their group.
• Sell rights to websites to use your booklet to drive more traffic and sales to their site.
• Sell rights to companies, associations, and websites to have a different language version to use as a promotional tool.
  

Indirect

• Position yourself as an expert so people will want to hire you as a speaker, trainer, consultant.
• Help yourself build a platform for future sales of your products and/or services.
• Allow you to donate a product for general publicity and good will.

Writing a booklet is the easy part of this, even if you view yourself as a non-writer. There are formulas to follow that make it do-able for even the most writing-challenged booklet author.

The most important part of this is not the size of the finished product or the small amount of time it took to write the booklet (compared to a book) or the small financial investment to get the booklet produced. The most important part is the impact the product has on your business' bottom line. That is huge.

Until next time,
Paulette - reminding you that small booklets have a huge impact on your bottom line

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign

Foreign Rights for Your Content

Granting rights to use your content to individuals and companies outside your own country can seem like some kind of magic to you. Not only have I done it myself several times, there's lots of people I know who do it all the time, in both the native language of the author and into other languages than it was originally produced, and both within and outside your own country.

Besides English, my tips booklet is in Spanish, Italian, and Dutch. It has also been reviewed by publishers in many other languages for possible licensing that has yet to happen. The booklet was represented at the annual huge Frankfurt Book Fair a couple of years by Bob Erdmann, the person who will be the Expert Interview for February for www.PublishingProsperity.com

It's really a natural for extending your revenue stream and your reach, for leveraging your content into directions and formats you may never have considered. Right now I am in discussion with someone in Italy who attended a marketing bootcamp I attended in southern California in December. As soon as I heard she was from Italy, I introduced the possibility to her of being an intermediary for licensing deals in Italy. She has already spoken with a few contacts, and we'll see where this goes. The first Italian licensing deal I had was in 1994 when I approached someone online who posted an introduction about his marketing company.

Take advantage of two resources to leverage your content into other languages by attending the Expert Interview with Bob Erdmann on February 5 and by getting the How to License Your Booklet for Huge Profits.

Until next time,
Paulette - encouraging you to leave as little money on the table as possible and extend your reach in the process

www.CollectionOfExperts.com
www.PublishingProsperity.com
www.tipsbooklets.com
Follow me www.twitter.com/pauletteensign